Edge is extremely proud to announce that its exciting redevelopment plans for the British lifestyle brand, Joules, new head office were this week granted planning permission by Harborough District Council. The development will allow the brand to create a new head office in its home town of Market Harborough, where the brand was established nearly 30 years ago.

Edge’s plans will see Joules move to a new 60,000 sq. ft. facility bringing the brands UK-based head office teams under one roof for the first time. Amplifying the brand’s heritage and distinctive features and reflecting the site’s semi-rural setting, the new building will resemble a series of interconnecting barn structures that will appear to have evolved over time. The complex will be surrounded by landscaping including wildflower meadows and a kitchen garden, with a split-level car park providing space for 180 cars. 

Michael Fern, Principal at Edge, commented, “Following a competitive pitch presentation, we were commissioned by Joules to create a new collaborative and engaging environment which embodies Joules’ brand, using our holistic approach.  We have been able to bring our connected thinking and design, which spans workplace strategy, change management and 2D/3D design, to do this.  We look forward to working with the Joules team to create an inspiring open-plan office environment that is sensitive to the original form of the building and the surrounding architecture.”

Tom Joule, Founder and Chief Brand Officer of Joules, commented: “Today’s grant of planning permission is great news for our brand, our team and the local community.  We’re delighted to be working with Edge on this hugely exciting project in our home town; Market Harborough represents a key ingredient in our brand’s heritage and unique personality.  We’re confident that our new head office will help preserve and strengthen our special culture and allow us to continue to attract and retain world-class talent, whilst supporting the future growth of our business.”