Edge has completed a new head office for British lifestyle brand, Joules, in Market Harborough, where the brand was established more than 30 years ago. The development sees the partial demolition of an atypical ‘edge of town’ office building and creation of a new 60,000 sq ft structure that brings the UK-based head office teams together under one roof for the first time, in a campus that amplifies the brand’s distinctive heritage and optimises the site’s semi-rural natural surroundings.

The new Joules campus has been designed as a series of independent but interconnecting barn structures that are assembled around a central covered space. Each component barn or building has its own unique character, reflected in its scale and massing, its materials and finishes.