Raconteur features Edge's design for Joules new HQ

“Fortunately we had the advantage of starting with a blank canvas. So we haven’t had to repurpose an old building, we’ve been able to reshape or adjust it with flexible and remote working in mind.”

Nick Jones
Joules

An insight into our current project for Joules has been published in Raconteur.

Highlighting our design and approach, Nick Jones, CEO of Joules summarises his thoughts for the write-up…

“People have become more autonomous and empowered because of working at home, however, it also highlighted the importance of collaboration. We are social beings and small conversations are very important in creating excitement and inspiration. I’m hoping the new work environment will help us be more collaborative and encourage more conversations.

Fortunately we had the advantage of starting with a blank canvas, so we haven’t had to repurpose an old building, we’ve been able to reshape or adjust it with flexible and remote working in mind. The personality of the environment is important, you don’t want to feel like you’re coming into a clinical sober environment where you’re just expected to get on with your work. We wanted the essence of the brand to run through the space, all of those small design choices help to create a brand identity. Rethinking the practical ways of working is as important as creating a conducive space, you’ve got to promote a new mindset and culture because if you don’t, you’re not going to make the most of the space. Although the barn is the physical representation of where we work, the biggest change will be in our ways of working. The building will complement that, it’s got to support it.

Our experiences over the past 12 months mean that we’re well placed to have a really positive impact moving forward. We’re now able to do that in a new building which is future facing, rather than trying to redo something that was built for the past. I’m looking forward to being able to walk around the new space and catch up with people. You’ve got to be able to connect.”

Nick Jones, CEO, Joules