The Lipstick Effect - Industrial at the Ready

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“In a changing world, whilst the roles of the High Street and City Centres are being re-written - a surge in online shopping is causing an increase in demand for the multi-let industrial and warehousing sector”.


Director, Aberdeen Standard Investment

The Lipstick Effect

During WW11 sales of lipstick skyrocketed. It was a way people could claim back control, in an otherwise daunting world.

This summer, British shoemakers, Dr Martens, reported a surge in profits – so much so it paid back the Government furlough money. Instead of 10 PRET sandwiches, why not buy a pair of boots that will last a lifetime?

According to Journalist, Sarah Paynter, reporting in Yahoo Finance, 27 October 2020, ‘As department store sales fall over 60%, analysts project e-commerce sales will grow 20% by the end of 2020. Analysts predict e-commerce sales could hit $1.5 trillion by 2025, adding 1 billion square feet of demand for warehouse space by 2025, according to JLL.’

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Outperforming the market By Connecting USP, Space and Letting Collateral

Edge has extensive experience within this sector – designing industrial and warehouse facilities for maximum productivity, efficiency and flexibility; securing planning permission for new buildings and for the redevelopment of older or existing industrial structures; and creating identities and marketing collateral which successfully re-positions major business parks to capitalise on location and attract the right tenants.  


The Data


Edge has worked alongside Centurion for over 10 years and the Return on Investment of design is outstanding. The units have all out-performed when compared to the Investment Property Databank (IPD) basket of all UK Commercial Funds:

  • Centurian’s Ungeared Total Return - 262.61% (16.46%)

  • IPD Monthly All Property Index - 213.35% (12.70%)

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If the above has struck a chord with you and your company, and you would like to find out more about Edge and how we could help your business, please do not hesitate to get in touch using the form below.


Anna Motture