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Strengthening market positioning and adding customer appeal

Harvey Nichols

LOCATION
Knightsbridge, London

SECTOR
Leisure

DISCIPLINES
Interior design

SERVICES
Brand positioning

 

OVERVIEW

 

The first redesign in around twenty years of Harvey Nichols’ Fifth Floor Café, the Knightsbridge ‘pit-stop’ for style-conscious shoppers, to a brief for strengthened market position and a new customer appeal.

We enhanced one of London’s most iconic café institutions. ‘Café conversation’, driving a conversation with the brand and with the customers. We created a dynamic, memorable experience for both existing and new generation clientele with a space which incorporates the vibrancy, luxury, glamour and wit synonymous with the Harvey Nichols retail brand.

A choice of seating options and careful use of lighting transformed the café into a true day and night destination. The result is a perfect extension of the fashion filled floors below; a modern café with its own identity that confirms Harvey Nichols’ style leader positioning. 

 
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Maximised functionality and increased the number of covers by 20 within the same footprint.

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