Improving Product Speed to Market

Unilever

LOCATION
London

SIZE
17,997 sq ft

SECTOR
Workplace

DISCIPLINES
Interior design

SERVICES
Workplace Strategy

OVERVIEW

A project for an FMCG client tackled the issue of driving brand innovation head on. The brief centred around enabling employees, to build on a brand’s perception, pioneer innovation and improve all aspects of the business’ performance.

Tasked with creating a setting for fast ideation and delivery of premium innovation to the market, the concept of ‘Creative Compendium’ was born – a studio providing an environment which acts as a producer of innovation in product, positioning and an event space to act as host to brand presidents and innovation experts at a local or global level.

This ‘by invitation only’ destination, includes concierge and house angels, a café/restaurant, event space, auditorium, sensory laboratories, workspace, teleconference facilities and embedded technology. Teams are able to gather information based on their search criteria, seeing the results on a series of devices, which operate via a 26-screen trend wall that rises through two levels of the building.

80% increase in time efficiency from concept idea to market

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