Put the magic in every step
Harrods
OVERVIEW
Appointed by Harrods, we transformed their renowned Toy Kingdom to enhance the customer journey and boost sales. Our mission was to infuse Harrod’s magic into every step, catering to visitors of all ages.
Centered around the concept “where dreams begin”, we revamped the space, repositioning furniture to create two distinct pathways: the “fast track” for focused shoppers and the “browse route” for exploration. Introducing a “toy concierge” enclave elevated Harrods’ commitment to personalised luxury service.
Our design prompted Harrods to open its doors to a film crew for the first time, featuring the Toy Kingdom department in the Peter Rabbit film. The experience fosters wonder and delight for every visitor, enhancing the store’s performance and perception.
Explore further . . .
rnli
waitrose